Board member & advisor. The Global Music Vault was initially conceived as a cultural counterpart to the seed vault in Svalbard — a secure archive designed to protect humanity’s most valuable musical treasures from global catastrophes, such as nuclear disasters that could instantly wipe out traditional digital storage. This forward-thinking vision led to a groundbreaking collaboration with Microsoft, which developed a revolutionary storage solution: a small piece of quartz glass capable of holding vast amounts of digital information. Unlike conventional hard drives and servers, which degrade over time and require significant energy, this glass-based medium can preserve data for up to 10,000 years — with little to no electricity needed. This project places us well ahead of the curve, exploring truly sustainable, long-term preservation of cultural heritage. We look forward to when this solution is deployed at scale, securing the sounds of history and our time for generations to come.

As an advisor, I’m thrilled to see how the Fair Music Project, through the collaboration between the International Music Council (IMC) and New Internet Media (NIM) — supported by leading international music stakeholder organizations and Co-Funded by the Creative Europe Programme of the European Union — is helping burst silos and build bridges across disciplines. It´s also exciting how closely the project aligns with UNESCO’s newly published Red Teaming Playbook, a forward-thinking framework for evaluating and improving AI systems for social good. The EU-backed Fair Music Project aims not only to explore, in theory, how new technologies like AI and blockchain can shape a fairer, more transparent music industry, but also to demonstrate concretely how tech-driven, co-innovated systems and tools, created in collaboration with creatives, can help the music industry move past the barriers keeping it rooted in the present. In an industry clinging to old models in hopes that the future will arrive on its own, it’s becoming increasingly clear that holding on is no longer an option.

The collaboration with New Internet Media, and the insight into both their achievements and ongoing developments, has been not only an eye-opener but also a strong incentive to work harder toward real change through concrete action. As an advisor in recent years, I am proud to have contributed to initiatives such as a legally robust platform for registering music and other intellectual property—integrated with advanced royalty tracking, transparent and accurate distribution, and cutting-edge copyright DNA technology. Rather than viewing the AI revolution as a threat, NIM sees it as a historic opportunity—one that, through their systems, can unlock entirely new revenue streams for creators. By engaging with creators, investors, institutions, policymakers, and global stakeholders, they position themselves not as another middleman, but as enablers. Their mission is to empower each creative community to generate value within itself, while also bridging the silos that have long divided the creative industries. NIM’s message is simple: It’s your copyright—and your money. I couldn’t agree more.

Senior Advisor to Arts Dynamics. A "high tech, high touch" EdTech Arts Entrepreneurship Education Company and Learning Network. Passionate about Empowering Creative Professionals with Technology and Community, helping them surf the waves of digital change in flow with their own genius. The vision for Arts Dynamics is to empower purpose driven cultural and creative entrepreneurs world wide with first class strategies, resources and connections to survive and thrive in times of big digital disruption. A member put it like this: “Arts Dynamics is a rare space that combines straight talk and knowledge, with spirituality and love for the creative field.”

Co-founder together with Jeanette von Arnold. The Node is Stockholm’s new hub and enabler for today’s and tomorrow’s generation of creatives and practitioners. Located in a 2,400 square meter space at Sergels torg – the very heart of the city – The Node brings together young music creators and professionals from across artistic disciplines to collaborate, grow, and innovate together. With 15 recording studios and rehearsal spaces, co-working areas, meeting rooms, and a vibrant concert stage, The Node is both a physical and cultural platform for creative expression. The space also houses an innovative restaurant concept on the ground floor, bridging culinary and cultural experiences. Beyond infrastructure, The Node offers essential support in entrepreneurship, marketing, and rights management for artists and cultural actors, empowering them to build sustainable careers and communities.