Technology as an enabler
I believe in technology as an enabler to help promote transparency, diversity and sustainability in the musical ecosystem. Something very much needed in times when the value of music is increasing, but the creators at the core of the value chain have difficulties in making ends meet.
This is why I, together with the organisations I am leading, work closely with selected tech companies to help develop their systems and products to make sure that they meet the needs and demands of the authors creating the content that the companies business models are built upon.
Below are a few of the articles I have written on the subject.
New Internet Media
Provides exclusive tools for copyright owners and their representatives to overcome the flaws of today’s music industry. Through collaborative co-innovation with creators, NIM systems are not only fit for purpose but also future-proof.
As you monitor every step of the way, we can literally move your royalty from listener to creator in real-time. Transparently and correct.
And where others see AI as a threat, learning from your music to create, compete with, and sell it as its own, NIM legally protects your copyright through secure registration and uses its advanced music DNA analysis to license your music to AI companies, making sure you are the one getting paid over and over again for what AI has calculated from your creativity.
Fair Music Project
New Internet Media is one of three partners, together with the International Music Council and Skap (the Swedish composers and Songwriters ), granted the EU-project “Fair Music” in December 2023 (a four-year project).
The project is described on the EU web:
“We are concerned with the way in which the dominant music streaming services do not apply fair remuneration and discoverability practices for music creators. While these services represent, positively, an alternative to music piracy, their models are continuously called out across the music sector as unfair and unremunerative. Consequently, the Fair Music Project aims to address the issue of fair remuneration and recognition in the digital environment. In addition to technological innovation, the project includes capacity-building actions to empower music artists and professionals, as well as awareness and advocacy actions to entrench fair practices in the public and political spheres.”
Copyright Guard
In the evolving landscape of the music industry, integrating copyright registration within a Limited Liability Company (LLC) structure offers significant legal and financial advantages. This approach provides enhanced protection and streamlined management of musical intellectual property.
The Global Music Vault
The Global Music Vault is set deep inside an arctic mountain in far north Norway, on the Svalbard archipelago. Svalbard is a declared demilitarised zone by 42 nations.
The safety, security and remoteness made it a perfect choice for a vault containing such valuable information. Further, the cool, dry permafrost conditions increase the longevity of the stored data.
Designed to withstand natural and man-made disasters, in the safest location on earth, data stored here will last for centuries.
Much of our heritage is stored digitally and, despite best efforts to protect it for the future, it can be exposed to risks, either from the online environment or just from the limits of modern storage technology.
The combination of resilient long-term storage technology and the remote, safe and cold conditions found on Svalbard, enables data to live on into the distant future.