Busy times. Besides returning to some truly inspiring projects as a composer, I’ve also found myself at the center of one of the most important transformations the creative industries have faced for very long.
The work with New Internet Media (NIM) has accelerated at (ultra) speed and precision—and not a moment too soon.
As NIM founder Thor Pettersen pointed out in his latest article, “The Rising Cost of Securing the Internet,” we are now witnessing the growing economic and societal cost of failing to protect the internet’s most valuable asset: creative content.
For us creators, this truth has never been more evident. And the price of not safeguarding what we create? It’s becoming unbearably high.
The financial cost of insufficient copyright protection is staggering. In the music industry alone, over $53 billion is lost annually due to outdated systems and rights misallocation. That’s not even counting the revenues that end up in the wrong pockets due to a lack of transparency and old-fashioned infrastructure.
Here’s what this leakage looks like:
- 30.2% of global music streams occur on unauthorized platforms
- $3.8 billion lost annually to stream manipulation and artificial plays
- $2.1 billion in “black box” revenues due to failed content ID
- 76% of professional musicians report income loss due to unlicensed use
Yet the value of music and culture goes far beyond money or entertainment. These are vessels of memory, empathy, identity, and imagination. Culture connects us, challenges us, and carries us forward.
The good news? Change is finally being taken seriously—by those who can move what needs to be moved…
The fact that digital creative content is now seen as a legitimate investment class with real, measurable value has opened the door for serious stakeholders—people and organizations used to invest in robust, scalable systems—to finally enter the creative industries with purpose.
This might also be the push the music industry has needed for years. Historically hesitant to say “yes” to necessary change, it often waited until it had no other choice.
Well—the time is now.
This transformation calls for new infrastructures. Ones that not only detect infringement but also actively enhance value, optimize returns, and build sustainable economic models for creative work.
That’s why I’m excited to share some of the latest breakthroughs from New Internet Media, particularly through the Copyrighted-as-a-Service (CaaS) platform.
Here’s how CaaS is reshaping landscapes:
Blockchain-Secured Ownership Records
Immutable, timestamped proof of creation and rights transfer. → This dramatically reduces the cost of ownership verification and prevents unauthorized use.
AI-Driven Monetization Strategies
Advanced algorithms that transform content management from reactive to predictive. → These optimize licensing, detect subtle infringements, and adjust pricing dynamically. Results?
- Music: 68–142% revenue increase through sync optimization
- Video: 92–210% uplift via platform-specific distribution
- Text: 35–88% improvement through academic and localization opportunities
Zero-Knowledge Proof Technology
Verifying rights and licenses without exposing sensitive data. → Transparency and privacy—finally working together.
Copyrightchains’ strategic integration of Zero-Knowledge Proofs, off-chain data storage, and a permissioned blockchain architecture enables full compliance with stringent EU data protection laws. While technically complex, these innovations provide a rock-solid legal and technical foundation for secure, transparent, and privacy-compliant copyright and royalty distribution services in Europe.
All this is delivered through Copyrighted-as-a-Service (CaaS)—a pioneering, future-ready model for copyright management in the digital age.
Yes, it’s technical. But as creators, we immediately recognize the value: NIM’s CaaS enables mathematically verifiable copyright claims—without revealing sensitive creator information.
It creates tamper-proof verification trails that prove ownership without requiring personal documents—a critical advancement as synthetic identity fraud now causes an estimated $20–40 billion in annual losses.
The platform is designed in line with the European Data Protection Board’s Guidelines 02/2025, which stress that “storing personal data on a blockchain should be avoided if it conflicts with data protection principles.”
CaaS successfully navigates this challenge—complying with the EU Copyright Directive while ensuring cross-border enforceability.
This balance is even more crucial now as the EU AI Act extends copyright protections extraterritorially, requiring general-purpose AI providers to respect EU copyright law—regardless of where training occurred.
So let’s be clear: We’re not just talking about securing creativity. We’re talking about fueling its future.
#NewInternetMedia #CaaS #ZeroKnowledgeProof #CreativeEconomy